Why are we launching a North American edition?
By Richard Heap
Three times a week. That was always the plan.
When Adam set up A Word About Wind back in 2012, the idea was to send a concise round-up focused on the financial side of
the global wind industry three times a week, made up of five news stories and a piece of commentary. The aim was to focus on the often-neglected financial side of this important industry.
And over the last six years – including four with me as editor – we have shown it is a model that works. The growth in our community over that time is testament to that. We will keep producing A Word About Wind intelligence briefings as long as people are read them.
However, last year, we became aware of a limitation with our three weekly editions. We have found ourselves talking more to wind professionals in the US and Canada following our work on global initiatives such as the Women’s Power List and Legal Power List. And our sales guys keep hitting the same question: “But do you even write about North America?”
The answer was always the same: ‘Yes, we do. North America is a hugely important market for us.’ More than half of the people in our sixth-annual Top 100 Power People report published in November operate in North America exclusively or as part of their role.
But this got us thinking we should be doing more for our North American members – and, as of today, we are. This is the first of our weekly intelligence briefings focused on activity in the wind industry in North America.
The format is the same as our existing global briefings: five news stories and a piece of market analysis in this Wind Watch column.
The idea is this new edition will round up the biggest stories in the North American market each week. If you don’t have time to read all the global editions, this weekly briefing every Thursday morning – published at 8am New York time – will tell you all you need.
Here are the most important points:
- AWAW’s North American edition
- Published each Thursday (8am New York time)
- Five key North American stories from the last week
- Market commentary focused on North America
But if you are in the US or Canada, you should still read our three weekly global editions. We will include North American stories in those as we have always done. These contain important insights into the strategies of the global firms operating in North America.
And this is not all. We will be doing more for our North American readers in 2018. Later this year, we are planning to launch ourannual Financing Wind conference in New York, and a series of networking drinks evenings under our popular Quarterly Drinks banner. These are designed to cater for some of you who cannot attend our regular events in London.
Finally, this May, we plan to publish our inaugural North American Power List. This is set to look at the 100 most influential power-brokers and deal-makers operating in wind in the US, Canada and Mexico. This will follow a similar format as our Top 100 Power People and other ‘power list’ reports. We will be looking for your nominations and reveal more details about this in the next week.
These three new products – an extra weekly intelligence briefing, US events, and new power list – will enable us to serve our North American readers better than ever. And that is on top of our three weekly global briefings, special reports, and events in Europe.
We look forward to getting to know you all better in 2018!