Supporting development ambitions and creating investor interest
To secure these objectives, the business recognised that it needed to raise its overall profile - both politically with decision makers in the emerging markets in which it predominantly operates, but also with investors who could present an opportunity for the business to accelerate its development timelines.
On being selected by Enterprize to support its marketing and public relations function, Tamarindo put forward a multi-pronged campaign strategy. A core part of ongoing activity, the agency recognised, should be delivered by bringing updates and milestones to its development projects - helping start a drum beat of news and updates in key markets and foster a sense of real progress where competitors were yet to get off the starting blocks.
The second part was to highlight the new technologies that Enterprize was considering in its developments to showcase the business’s innovative commercial approach.