Driving qualified sales leads
Growing business with wind turbine OEMs and wind farm owners
Our approach was three-tiered. We used a proactive press office function to raise awareness of Firetrace’s offer to the market and what sets it apart from the competition, with speed.
From there, we developed a thought-leadership position for the business, rallying the industry around a common cause with a report that revealed the lack of transparency and data on fire incidents.
Finally, we engaged our network and produced a ‘Virtual Round Table’, providing Firetrace with unique insights from industry specialists looking at the role of OEMs and insurers in driving fire-risk management, which informed a follow-up report.
Firetrace ended the year with a wind sector sales pipeline worth over $10 million, representing an 270% growth over the duration of the campaign.
Tamarindo’s knowledge and understanding of the industry came through from our first call. This expertise underpins all their work and is what ensures that what they deliver resonates with your target customers and brings you qualified sales leads. Within 9 months, they transformed our sales pipeline and significantly expanded our influence in the wind industry.
VP Marketing, Firetrace International