Supporting new market entry and global expansion
Driving new business in key markets
To achieve this aim, the firm recognised it needed to increase its market profile with current and future capital partners – vital to building out its project development and construction pipeline.
Tamarindo’s approach was simple: increase the profile of the firm within the market through a programme of proactive media relations – driving coverage of the brand in publications read by its target audience.
This activity was to be centred around the main objective of highlighting to prospective capital partners the competitive advantage that could be secured by selecting RES to build out wind and solar projects, with the focus centred on three core markets; the US, Australia and Norway.
We knew of Tamarindo by its reputation in the clean energy marketplace, having engaged with the Group’s Networks business-line. Recognising that the agency would likely deliver better results than locally based subsidiaries of global PR firms, we briefed Tamarindo to roll out a year’s campaign across the US, Australia, Norway and Turkey. We particularly appreciated the more nuanced approach of the campaign, and saw impressive direct results through strong media coverage, and an increase in commercial enquires in each target market.
Communications Director, RES