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There are three main modes of engagement with the media that PR teams will tend to use: press releases, written articles, and interviews. Here we focus on interviews, examining the characteristics of various interview types.

A rebrand is an exciting step, but can be complex territory – and could ultimately damage, rather than enhance, a company’s reputation if mismanaged.

Even those who have done their homework are not immune to the occasional hiccup during an interview.

As the old adage runs, ‘don’t judge a book by its cover’. All the same, people do judge by appearances – and your company will be judged on the face it presents to the outside world.

A quick Google search for ‘media gaffes’ yields a wealth of content. Everyone from Presidents to CEO's, has messed up on air.

Given the lack of publicly available information on the topic, it’s perhaps no surprise that, when it comes to looking into just how much a PR agency costs, figures vary wildly.

In the midst of negotiations for a major merger or acquisition, the logistics and implications of a rebrand never top the list of senior executive concerns.